Lynk & Co —A New Way To Car
Kickoff Campaign 2020

Lynk & Co (Volvo) is a new mobility service
designed for groups of people.

A hybrid car that can be bought, leased and shared together. In this teasing campaign we created a car commercials without any cars in it. Instead we captured the moves and dynamics of existing groups united by a shared passion or interest. Cause the world doesn't need another car brand. It needs a new way to car. 


Role: Art Direction, Strategy, Concept
Agency: HALAL Amsterdam 

Client: Lynk & Co

Director: Lotte van Raalte
Dop: Tibor Dingelstad
Producer: Marieke Konijn