Lynk & Co is a new mobility service designed for groups of people. A hybrid car that can be bought, leased and shared together. In this teasing campaign we created a car commercials without any cars in it. Instead we captured the moves and dynamics of existing groups united by a shared passion or interest. Cause the world doesn't need another car brand. It needs a new way to move. Who’s in.
Agency: Halal Amsterdam (Roel Oude Nijhuis, Marieke Konijn)
Director & Photography: Lotte van Raalte, Tibor Dingelstad
Role: Art Direction, Strategy, Concept