Pearle — Everyday eye test
For Happy Eyes Campaign

A small ode to the art of looking and
most of all – to happy eyes.

What number is on the tram? What is the number on the keepers shirt? In order to keep all eyes of the Netherlands sharp, Pearle turned her new campaign into one big eye test.  A campaign that not only tells something, but also encourages people to do something.

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Agency: Dentsu Achtung Amsterdam
Role: Concept, Art Direction, Execution.
Concept together with: Vincent Versluis, Florian Hollander

Creative Director: Mark Muller
Production: Souraya el Far, Mathilde Grenod
Account: Maaike Stellink
Director: Johan kramer (HALAL Amsterdam)