Yellow Backie —Couchsurfing on a bike
Dutch Design Awards Case

Yellow Backie is an initiative to spark some love between Amsterdam locals and its visitors

With a famous Dutch custom: riding on the luggage rack of a friend’s bike. Yellow Backie is a unique possibility for visitors to experience Amsterdam through the eyes of an Amsterdammer, and for Amsterdammers to meet new people from around the globe. It’s a bit like couchsurfing, on a bike, without the smelly socks in your living room.

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Role: Strategy, Concept, Execution
Client: Hanny Kooij, Martin Luyckx

Directors: Gijs Pouwels, Adriaan van de Polder
Music: Soundsright