Yellow Backie is an initiative to spark some love between Amsterdam locals and its visitors with a famous Dutch custom: riding on the luggage rack of a friend’s bike.
Yellow Backie is a unique possibility for visitors to experience Amsterdam through the eyes of an Amsterdammer, and for Amsterdammers to meet new people from around the globe. It’s a bit like couchsurfing, on a bike, without the smelly socks in your living room.
Credits Yellow Backie
Role: Strategy, Concept, execution
Directors: Gijs Pouwels, Adriaan van de Polder.
Client: Yellow Bike (Hanny Kooij, Martin Luyckx)